[Info-vax] AltaVista background information

[Phillip Helbig---undress to reply]

In article <4e9a03b3$0$20076$c3e8da3$92d0a893 at news.astraweb.com>, JF
Mezei <jfmezei.spamnot at vaxination.ca> writes: 

> Alta Vista was one of the rare mafketing attempts by Digital to showcase
> what its Alpha chip could do. And they had a fair success and exposure
> with it because people knew it ran on Alpha.

Marketing is essential.  As the recent blast from the past indicates, 
there was perhaps a real interest in using ALPHA from Apple.  Apple is 
still around, of course, a master of marketing, and doing quite well 
even though Microsoft sales are much larger.  DEC could have perhaps 
done that with better management and better marketing.

Marketing is important.  A couple of years ago, I remember reading an
interview in the excellent English music magazine MOJO with Gene
Simmons.  The conversation turned to wealth.

MOJO: How much is it?
Simmons: About 200.
MOJO: Million dollars?
Simmons: What else?

In the latest MOJO, there is a short article on the new KISS album in 
which (no joke!) it is mentioned that there will be a tie-in with Hello 
Kitty.  Simmons points out that in terms of merchandising (not record 
sales) he earns more than the Beatles and Elvis together.

I still can't picture Olsen on a lunch box, though.  :-)