[Info-vax] VMS Software, Inc. Hires New Vice President of Sales and Marketing

[Kerry Main]

> -----Original Message-----
> From: Info-vax [mailto:info-vax-bounces at rbnsn.com] On Behalf Of
> David Froble via Info-vax
> Sent: July 2, 2017 10:09 PM
> To: info-vax at rbnsn.com
> Cc: David Froble <davef at tsoft-inc.com>
> Subject: Re: [Info-vax] VMS Software, Inc. Hires New Vice President of
> Sales and Marketing
> 
> Simon Clubley wrote:
> > On 2017-07-02, Paul Sture <nospam at sture.ch> wrote:
> >> On 2017-07-02, johnwallace4 at yahoo.co.uk
> <johnwallace4 at yahoo.co.uk> wrote:
> >>> Presumably m'learned friends the Intellectual Property Rights
> >>> lawyers etc feel they are entitled to dictate what the OS is
> >>> officially called, but when others are using the 'friendly
> >>> name' why wouldn't it just be called VSIVMS?
> >>>
> >>> A search for VSIVMS already gets a few hits for the real thing,
> >>> and although there's still some noise in the signal, there are
> >>> probably worse places to start from.
> >>>
> >>> Go with the flow?
> >> I rather like that suggestion.  It not only takes us forward, but
serves
> >> as a reminder that "new things" are only going to come from VSI.
> >>
> >> As is future support :-)
> >>
> >
> > The problem is that the kind of people I would like to see the
existence
> > of VSI advertised to aren't going to know to search for VSIVMS.
> >
> > They are going to be searching for the terms they are familiar with
> > which will hopefully include OpenVMS (instead of plain VMS because
> > of the junk that searching for VMS shows up these days).
> >
> > If VMS is renamed, then they will not find VMS directly so you would
> > be relying on the links they find to make the connection for you.
> >
> > Simon.
> >
> 
> I decided to do a test.
> 
> Searched for VMS OS
> 
> First 10 hits were all about VMS, the operating system.
> 
> Yeah, I too would have first searched for "VMS", but if I got a bunch
of
> unwanted junk, then I "should" know to be a bit more specific.
> 

Other OS's have had to deal with name  changes, so its not like OpenVMS
is any different.

Windows NT --> Windows Server
SunOS --> Solaris
MVS --> z/OS

Trying to market VMS would be like Microsoft marketing Windows NT or
Oracle marketing SunOS.

When in "family" conversations, references to VMS are fine. Similarly, I
am sure many mainframe types still refer to their OS as MVS.

When in "business mode", references should always be to "OpenVMS"

Regards,

Kerry Main
Kerry dot main at starkgaming dot com