[Info-vax] Steve Jobes [was: Apple says ...]
George Cornelius
cornelius at eisner.decus.org
Sat Oct 8 03:39:10 EDT 2011
In article <4e8e0bd4$0$2477$e4fe514c at news2.news.xs4all.nl>, MG <marcogbNO at SPAMxs4all.nl> writes:
> Unlike Ken Olsen, Steve Jobs is often deified and gets media coverage
> all the time; or else his registered trademarks and logos. Only some
> online publications, along with a few institutions (like one American
> university) made mention of Olsen's death, in terms recognition in
> the mass-media and overall mention in general. Even DEC 'inheritor'
> HP barely made mention of Ken Olsen's passing away. So, yes, there
> is definitely a difference alright.
Well, Jobs was a national figure. Olson, even in Digital's heyday,
was known to few. Both attempted to market premium products at
premium prices. But Olson is well known for disdaining marketing,
and disdaining the consumer market as well.
I have never purchased an Apple product. But it is clear that
Jobs made his mark in the consumer marketplace, and he did it by
selling technology to a select group of consumers. I will not
belittle that - it was something that worked for him, and something
that kept him in the public eye year after year.
George
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