[Info-vax] VMS Software, Inc. Hires New Vice President of Sales and Marketing

[Arne Vajhøj]

On 6/29/2017 8:42 PM, Simon Clubley wrote:
> On 2017-06-29, Arne Vajhøj <arne at vajhoej.dk> wrote:
>> On 6/29/2017 1:30 PM, Simon Clubley wrote:
>>> For example, are VSI running a Google Adwords campaign so that when
>>> people carry out searches using keywords associated with migrating
>>> away from VMS to another platform, they also see an advert pointing
>>> them to VSI along with some text that VMS is coming natively to x86-64 ?
>>>
>>> If VSI are not running an Adwords campaign, does anyone else here
>>> also think it would be a very good idea for them to try it out
>>> (maybe on a small scale initially) to see if it gets them some results ?

>> I don't see the point.
> 
> The point is to find those people who need to do something with those
> VMS systems in the corner who don't even know that VSI exists.
> 
>> Server OS's are not sold via Google adwords.
> 
> You are not selling anything via Adwords. What you are doing is
> introducing someone searching for VMS migration options to the
> idea that VMS is going to become natively available on x86-64.
> 
> Once you have implanted that bit of knowledge in their head, and hence
> made them aware of the existence of VSI, then the normal sales processes
> take over.

If they are already googling for VMS information then I would think
they have also heard about VSI.

Arne